Capturing a 30% Market Share: How a Leading E-Bike Brand Won Over a Million Users
In today’s wave of green transportation, e-bikes are increasingly becoming the preferred option for short trips. Among the newcomers in this market, a brand—DYU Smart Mobility—has quickly risen to prominence through innovative design and precise market positioning, winning the favor of users around the globe.
A Dual-Drive Supply-Chain Advantage
Dyu’s robust supply-chain and channel strategy further cement its leadership. By integrating the design expertise of a German design team with powerful manufacturing ecosystem, Dyu operates a “dual-drive” model—ensuring high-end, fashionable design while maintaining efficient production and strict quality control that keeps costs down.
Although Dyu sells through its own website and Amazon, the majority of its revenue comes from brick-and-mortar partnerships. The brand is already stocked in major retailers such as Costco and Sam’s Club in the U.S., Carrefour and Auchan in France, and Myer in Australia, supported by a network of regional distributors.
Key Highlights from the Report
Data source: https://www.grandviewresearch.com/industry-analysis/e-bikes-market-report
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Asia-Pacific Leads, with Europe and North America Accelerating
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According to Grand View Research, the global e-bike market was worth approximately USD 61.89 billion in 2024 and is projected to grow at a CAGR of 10.3% from 2025 to 2030, reaching USD 113.64 billion by 2030.
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The Asia-Pacific region dominates with about 60% market share, followed by Japan, India, and South Korea—while Europe and North America represent the fastest-growing markets. Fortune estimates the U.S. e-bike market will reach USD 2.825 billion by 2032.
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In terms of segments, city-commuter models lead in sales volume and growth, driven by subsidies and infrastructure. As demand for outdoor activities rises, mountain-bike models have surged to become the second-largest segment.
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A Mature and Regionally Concentrated Global Value Chain
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The e-bike value chain is highly integrated: upstream suppliers of raw materials and core components—particularly the “three-electric” system (motor, battery, and controller), which accounts for 30–40% of vehicle cost—hold much of the profit. Lithium-battery production is concentrated in Asia, with South Korea dominating. Although mid-drive motors have long been controlled by Western firms, manufacturers are now developing their own.
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China is the world’s largest e-bike producer and exporter, with representative brands such as Velotric and Urtopia.
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Downstream, e-bikes serve urban commuting, outdoor recreation, and logistics, spawning complementary industries in charging, battery swap, and repair services. Europe and North America are the primary end-user markets.
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Riding Policy “Windfalls” and Domestic Support to Seize New Opportunities
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Overseas, many Western governments subsidize e-bike purchases and invest in infrastructure to promote green transport and reduce carbon emissions.
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In China, under the dual-carbon framework, policies focus on R&D, green-transport promotion, and export incentives—driving industrial upgrades and global expansion.
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According to Brand Ark, as early as 2022 DYU Smart Mobility became the first e-bike exporter to reach half a million units shipped, while the second tier of domestic competitors was still at around 100,000 units. By 2024, in the folding e-bike segment, DYU commanded a 30% share of the U.S. market and had surpassed one million users worldwide. How did a brand less than ten years old achieve such remarkable overseas success?
A Global “Winning Combo” Strategy
DYU Smart Mobility focused on a narrow niche—folding e-bikes—and targeted young urban consumers. In Europe and North America, where cycling culture is strong and young people enjoy outdoor riding, traditional bicycles often fall short in terms of convenience. Folding e-bikes, by contrast, are portable and easy to store, allowing riders to hop on buses, subways, or tuck them into tight spaces. This unmet need opened the door for Dayu to capture consumers’ attention and loyalty.
Priced between $500 and $1,000, Dyu’s folding e-bikes offer outstanding value, securing about 30% of the U.S. market and over 50% of the folding-bike segment across Europe and North America. Beyond folding models, Dayu has expanded its lineup to include city, mountain, and fat-tire e-bikes, securing over a hundred global patents tailored to users’ diverse travel needs.
Drawing inspiration from nature, Dyu’s signature D-series design employs the Fibonacci spiral of a nautilus shell, enhanced with the dynamic imagery of a dolphin leaping. Each model weighs just 12 kg and features convenient carry handles integrated into the battery housing and top tube, making it effortless to lift onto public transit or up stairwells where riding isn’t possible.
On the technology front, Dayu blends self-balancing scooter algorithms with bicycle drive systems to create an intelligent riding experience: the bike actively senses road conditions and shifts gears automatically, delivering smoother, more intuitive rides.
In 2024, exports of electric two-wheelers reached USD 5.816 billion (22.118 million units), with year-over-year gains. Leveraging advanced battery and motor technology, cost advantages, and optimized manufacturing, some brands have rapidly penetrated overseas markets.
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